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Book by Johnson Alvonco

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Brand Management In Marketing

KODE TRAINING: C. 2

Tanggal & Lokasi Training

 

JAKARTA

BANDUNG

SURABAYA

BALI

20-21 Agustus 2014 13-14 Agustus’14 21-22 Agustus’14 27-28 Agustus’14
08-09 September 2014
08-09 Oktober 2014
10-11 November 2014
08-09 Desember 2014
02-03 Sept’14 16-17 Sept’14 10-11 Sept’14

Jam Pelaksanaan :

09.00 – 16.00 WIB

Tempat :
Alternatif Hotel: Ibis Group, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian

Pembicara / Fasilitator (Alternatif):

  • Glenn J. Sompie, SE. MM. MA

Fee Training

Rp. 4.000.000,-/ orang

Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

Manfaat Training:

  • Memahami konsep dan implementasi brand management
  • Mampu mendesain brand yang sukses
  • Mampu mengaudit dan mengevaluasi brand
  • Mampu melakukan perencanaan media untuk brand equity
  • Mampu melakukan perencanaan promosi untuk brand development

Materi:

  • Concept Marketing and Brand Management
    •  What is brand management
    • The primary responsibilities of brand managers
    • Trends in brand management
    • The benefits strong brands deliver to organizations
  • The Brand Management
    • The Brand Management Process
    • Element of Brand loyalty
  • Steps to helps brands connect emotionally to their customers:
    • Develop success (re)position a brand
    • Create and manage a strong brand identity
    • Develop a brand identity system and standards
    • Develop a powerful brand tagline
    • Publicity and word-of-mouth marketing to a brand’s advantage
    • Using blogs and other social media to build brands
  • Develop a strong brand marketing plan:
    • Marketing tools and techniques
    • Use internal communication, education and training and organization design to align the organization in support of the brand
    • Develop a brand building organization and transform employees into enthusiastic brand champions
  • Conducting Brand audit and brand equity
  • Measurement of the asset value of a brand
  • Managing brand using point-of-sale (POS) data in managing brands
  • Qualitative and quantitative brand research methodologies and approaches

Target Peserta :

Marketing, Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management.

 

INFORMATION

For Registration, Please Contact :

Johnson Indonesia – Training Center

Dwi/ Narita/ Nur/ Aini

Telp. (021) 541 9152/ 541 7516, Hp: 0815 972 5020

E-mail:

infotraining27@gmail.com

info27@johnson.co.id

Website:

http://www.seminarjohnson.com

http://www.johnson.co.id

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