Customer Life Time Value

Customer Life Time Value

Manfaat Training :

  • Memahami konsep, teori dan prinsip Customer Lifetime Value (CLV)
  • Mengertia tujuan mengukur CLV
  • Mampu memahami dan memilih variable-variable dalam perhitungan CLV
  • Memiliki kemampuan menghitung dan menganalisis CLV
  • Mampu menggunakan CLV dalam kepentingan bisnis

Materi :

  1. Introduction
    • Konsep dan Prinsip Customer Lifetime Value (CLV) Secara Umum
    • Tujuan Customer Lifetime Value (CLV)
    • Goal & Benefit Implementation CLV
  2. Persyaratan Kompetensi Dasar Pendukung CLV
    • Memahami Konsep, Teori dan Prinsip Marketing, Sales & Service Management
    • Customer Relationship Management (CRM)
    • Metode Pemodelan Dasar Matematika dan Statisika
    • Basic Information Communication Technology (ICT)
  3. Konsep, Teori dan Prinsip Customer Lifetime Value (CLV)
    • Sejarah dan Latarbelakang CLV
    • Teori Dasar CLV
    • Konsep Customer Value
    • Konsep Customer Lifetime
    • Konsep & Prinsip Customer Lifetime Value
  4. Measuring Customer Lifetime Value (CLV)
    • Variable CLV
    • Penentuan dan Pemilihan Variable CLV
    • Perhitungan-Perhitungan Mendapatkan Customer
    • Metode Perhitungan CLV
    • Cara Mengukur Profitabilias Pelanggan
  5. Pemanfaatan Data Customer Lifetime Value (CLV)
    • Pemanfaatan CLV dalam Marketing Strategic & Analysis: Segmentation, Targeting & Positioning
    • Pemanfaatan CLV Marketing Planning
    • Pemanfaatan CLV Sales Management
    • Pemanfaatan CLV Customer Relationship Management (CRM) Dalam Mempertahankan Pelanggan (Customer Retention)
    • Pemanfaatan CLV Manajemen Membangun Loyalitas Pelanggan (Loyalty Customer

Target Peserta :

Staff – Supervisor atau pihak – pihak yang berkepentingan

Pembicara / Fasilitator :

  • Johnson Alvonco, Ph.D.

Tanggal Pelaksanaan :

20-21 Juni 2018

19-20 Juli 2018

13-14 Agustus 2018

03-04 September 2018

15-16 Oktober 2018

21-22 November 2018

19-20 Desember 2018

 

Jadwal Public Training 2018 Lengkap

Jam Pelaksanaan :

09.00 – 16.00 WIB

Tempat :
Alternatif Hotel: Ibis Group, Oria, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian

Fee Training (Jakarta) :

Rp. 5.750.000,-/ orang

Private Training :

Rp. 8.000.000,-/ orang (PASTI RUNNING)

Fee Training (Luar Kota) :

Rp. 7.500.000,-/ orang (kirim 1-5 peserta)

Rp. 6.000.000,-/ orang (kirim diatas 5 peserta)

Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

 

INFORMASI

Registrasi, hubungi :

Johnson Indonesia – Training Center

Dwi/ Nur/ Komariah/ Ria

Telp. (021) 541 9152/ 541 7516, Hp: 0815 972 5020

E-mail:

infotraining27@gmail.com

info27@johnson.co.id

Website:

http://www.infoseminarjohnson.com

http://www.johnson.co.id

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