Marketing Communication Strategy

Marketing Communication Strategy

Manfaat Training :

  • Memahami konsep Integrated Marketing Communication (IMC)
  • Mampu mendesain IMC
  • Mampu Menerapkan IMC

Materi :

  • Integrated Marketing Communication (IMC)
    • Pengertian IMC: Marketing Conventional versus Integrated Marketing
    • Segmenting: Mengapa dan Bagaimana Grouping Customers dan Prospect
    • Membuat Matrix Segmenting
    • Targeting: Bagaimana menentukan sasaran
    • Positioning dimulai dari manajemen Product
    • Menentukan STP (Segmenting Targeting Positioning) produk-oproduk peserta pelatihan
    • Menentukan Branding Product, Target Customers, Benefits, Pricing Policy dan Value Proposition
  • Strategy Branding
  • Dari Brand Perception hinggga membuat Perceptual Map
  • Budgetting Strategy
  • Brand Activation dan Brand Communication Strategy
  • IMC, proses Branding yang kuat menuju Customer Relationship Management
  • Monitoring and Evaluating your Brand(s) serta Success Stories Marketing Planning IMC

Target Peserta :

Marketing Manager, Group atau Product Manager/ Specialist, Account Director/ Manager, Marketing Services Manager, Public Relations Director/Manager, Brand Manger/ Specialist, Communications Manager.

Pembicara / Fasilitator :

  • Glenn J Sompie, SE, MM
  • Johnson Alvonco, Ph.D (Alternatif Trainer)

Tanggal Pelaksanaan :

26-27 Februari 2019
13-14 Maret 2019
23-24 April 2019
07-08 Mei 2019
25-26 Juni 2019
23-24 Juli 2019
20-21 Agustus 2019
12-13 September 2019
22-23 Oktober 2019
28-29 November 2019
02-03 Desember 2019

Jam Pelaksanaan :

09.00 – 16.00 WIB

Tempat :
Alternatif Hotel: Ibis Group, Oria, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian

Fee Training (Jakarta) :

Rp. 5.750.000,-/ orang

Private Training :

Rp. 8.000.000,-/ orang (PASTI RUNNING)

Fee Training (Luar Kota) :

Rp. 7.000.000,-/ orang (kirim 1-5 peserta)

Rp. 6.000.000,-/ orang (kirim diatas 5 peserta)

Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

 

INFORMASI

Registrasi, hubungi :

Johnson Indonesia – Training Center

Nur / Komariah/ Ria/ Nisa

Telp. (021) 541 9152/ 541 7516, Hp: 0815 972 5020

E-mail:

infotraining27@gmail.com

info27@johnson.co.id

Website:

http://www.johnson.co.id

http://www.seminarjohnson.com

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