Marketing Communication Strategy

KODE TRAINING: C.4

Marketing Communication Strategy

Tanggal & Lokasi Training

JAKARTA

BANDUNG

SURABAYA

BALI

17-18 Januari 2018 Lihat Lampiran Jadwal 2018 (Luar Kota) Lihat Lampiran Jadwal 2018 (Luar Kota) Lihat Lampiran Jadwal 2018 (Luar Kota)
26-27 Februari 2018

15-16 Maret 2018

23-24 April 2018

07-08 Mei 2018

25-26 Juni 2018

23-24 Juli 2018

20-21 Agustus 2018

13-14 September 2018

22-23 Oktober 2018

28-29 November 2018

06-07 Desember 2018

Jam Pelaksanaan :

09.00 – 16.00 WIB

Tempat :
Alternatif Hotel: Ibis Group, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian

Pembicara / Fasilitator (Alternatif) :

  • Glenn J Sompie, SE, MM
  • Johnson Alvonco, Ph.D

Fee Training (Jakarta):

Rp. 5.750.000,-/ orang

Fee Training (Luar Kota):

Rp. 7.000.000,-/ orang (kirim 1-5 peserta)

Rp 6.000.000,-/ orang (kirim diatas 5 peserta)

Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

Manfaat Training:

  • Memahami konsep Integrated Marketing Communication (IMC)
  • Mampu mendesain IMC
  • Mampu Menerapkan IMC

Materi :

  • Integrated Marketing Communication (IMC)
    • Pengertian IMC: Marketing Conventional versus Integrated Marketing
    • Segmenting: Mengapa dan Bagaimana Grouping Customers dan Prospect
    • Membuat Matrix Segmenting
    • Targeting: Bagaimana menentukan sasaran
    • Positioning dimulai dari manajemen Product
    • Menentukan STP (Segmenting Targeting Positioning) produk-oproduk peserta pelatihan
    • Menentukan Branding Product, Target Customers, Benefits, Pricing Policy dan Value Proposition
  • Strategy Branding
  • Dari Brand Perception hinggga membuat Perceptual Map
  • Budgetting Strategy
  • Brand Activation dan Brand Communication Strategy
  • IMC, proses Branding yang kuat menuju Customer Relationship Management
  • Monitoring and Evaluating your Brand(s) serta Success Stories Marketing Planning IMC

Target Peserta :

Marketing Manager, Group atau Product Manager/ Specialist, Account Director/ Manager, Marketing Services Manager, Public Relations Director/Manager, Brand Manger/ Specialist, Communications Manager.

INFORMATION

For Registration, Please Contact :

Johnson Indonesia – Training Center

Dwi/ Nur / Narita/ Komariah

Telp. (021) 541 9152/ 541 7516, Hp: 0815 972 5020

E-mail:

infotraining27@gmail.com

info27@johnson.co.id

Website:

http://www.johnson.co.id

http://www.seminarjohnson.com

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