Product Development

Product Development

Manfaat Training :

  • Konsep dan prinsip product development
  • Memiliki kemampuan management product
  • Memahami faktor-faktor pendukung proses pengembangan produk
  • Memahami tahapan proses membangun product baru
  • Memiliki kemampuan membangun produk  yang handal dan siap bertempur di pasar yang hyper kompetitif,
  • Memiliki kemampuan mengevaluasi product dan langkah-langkah perbaikannya

Materi :

  1. Introduction
  • Mengapa anda harus membangun atau mengembangkan produk
  • Tantangan pengembangan product
  • Kegagalan Peluncuran Produk Baru.
  • Persyaratan Kompetensi Professional Dalam Pengenbangan Product
  1. Marketing Strategy& Product Development
  • Strategic Marketing Management
  • Market Analysis: Segmentation, Targeting & Positioning
  • Marketing Mix – 4P
  • Strategy and planning: Strategy and planning
  • Market Size, market demand and market share
  • Competitor Analysis: Industry analysis, competitor analysis, competitive advantage
  • Value Creation and product feature selection
  1. Strategic Product Development
  • Concept development and ideas screening
  • Value based product pricing
  • Cost model development and product forecasting
  • Product and business requirements
  • Feasibility Study
  • Financial Analysis
  1. Product Development Process
  • Product Solution Definition and Design: Detailed product design including product description, marketing plan, product features, commercials, service levels
  • Finalising product build: Product sales and marketing guides, price sheets, product/service collateral, proposals, application forms
  • Product readiness testing (technical, commercial and operational)
  • Product Launch
  • Product Lifecycle
  • Product Performance Management & Reporting

Target Peserta :

Manager, Officer atau Specilist Marketing, Product Develoment atau pihak-pihak yang berkepentingan lainnya

Pembicara / Fasilitator :

  • Daniel Saputro, MM., MBA.
  • Henry Pradipta, SE., MM. (Alternatif Trainer)

Tanggal Pelaksanaan :

30-31 Juli 2018

13-14 Agustus 2018

19-20 September 2018

17-18 Oktober 2018

05-06 November 2018

10-11 Desember 2018

Jadwal Public Training 2018 Lengkap

Jam Pelaksanaan :

09.00 – 16.00 WIB

Tempat :
Alternatif Hotel: Ibis Group, Oria, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian

Fee Training (Jakarta) :

Rp. 5.750.000,-/ orang

Rp. 8.000.000,-/ orang (Private Training)

Fee Training (Luar Kota) :

Rp. 7.000.000,-/ orang (kirim 1-5 peserta)

Rp. 6.000.000,-/ orang (kirim diatas 5 peserta)

Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

 

INFORMASI

Registrasi, hubungi :

Johnson Indonesia – Training Center

Dwi/ Nur/ Komariah/ Ria

Telp. (021) 541 9152/ 541 7516, Hp: 0815 972 5020

E-mail:

infotraining27@gmail.com

info27@johnson.co.id

Website:

http://www.seminarjohnson.com

http://www.johnson.co.id

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