Product Development
Manfaat Training :
- Konsep dan prinsip product development
- Memiliki kemampuan management product
- Memahami faktor-faktor pendukung proses pengembangan produk
- Memahami tahapan proses membangun product baru
- Memiliki kemampuan membangun produk yang handal dan siap bertempur di pasar yang hyper kompetitif,
- Memiliki kemampuan mengevaluasi product dan langkah-langkah perbaikannya
Materi :
- Introduction
- Mengapa anda harus membangun atau mengembangkan produk
- Tantangan pengembangan product
- Kegagalan Peluncuran Produk Baru.
- Persyaratan Kompetensi Professional Dalam Pengenbangan Product
- Marketing Strategy& Product Development
- Strategic Marketing Management
- Market Analysis: Segmentation, Targeting & Positioning
- Marketing Mix – 4P
- Strategy and planning: Strategy and planning
- Market Size, market demand and market share
- Competitor Analysis: Industry analysis, competitor analysis, competitive advantage
- Value Creation and product feature selection
- Strategic Product Development
- Concept development and ideas screening
- Value based product pricing
- Cost model development and product forecasting
- Product and business requirements
- Feasibility Study
- Financial Analysis
- Product Development Process
- Product Solution Definition and Design: Detailed product design including product description, marketing plan, product features, commercials, service levels
- Finalising product build: Product sales and marketing guides, price sheets, product/service collateral, proposals, application forms
- Product readiness testing (technical, commercial and operational)
- Product Launch
- Product Lifecycle
- Product Performance Management & Reporting
Target Peserta :
Manager, Officer atau Specilist Marketing, Product Develoment atau pihak-pihak yang berkepentingan lainnya
Pembicara / Fasilitator :
- Daniel Saputro, MM., MBA.
- Henry Pradipta, SE., MM. (Alternatif Trainer)
(Trainer wajib negatif Rapid Test Covid berlaku selama 14 hari dan menggunakan Face Shield saat mengajar)
Tanggal Pelaksanaan :
| 08-09 September 2020
22-23 Oktober 2020 |
30-31 November 2020
02-03 Desember 2020 |
Jam Pelaksanaan:
- Online Training: 2 hari / jam 09.00-12.00 WIB
- Offline Training: 2 hari / jam 09.00-16.00 WIB
Tempat :
Alternatif Hotel: Ciputra Hotel, Ibis Group, Hotel Oria Jakarta, Hotel Holiday Inn Jakarta wahid hasyim, Hotel Twin Plaza , hotel lainnya yang akan kami konfirmasi Alternatif kemudian
Metode Training :
- Online Training (Zoom Meeting)
- Offline Training (Di Hotel / Johnson Training Center)
Fee Training (Jakarta):
- Online Training: Rp. 2.500.000,-/orang
- Offline Training: Rp. 5.950.000,-/orang
Fee Training (Jakarta):
Rp. 5.950.000,-/ orang (Offline Training)
Private Training:
Rp. 8.000.000,-/ orang (PASTI RUNNING)
Fee Training (Luar Kota):
Rp. 12.000.000,-/ orang (PASTI RUNNING)
Rp. 8.500.000,-/ orang (kirim 1-5 peserta)
Rp. 8.000.000,-/ orang (kirim diatas 5 peserta)
Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir
INFORMASI
Registrasi, hubungi :
Johnson Indonesia – Training Center
Nur/ Komariah/ Ria /Nisa /Dinda
Telp. (021) 541 9152/ 541 7516, Hp: 0815 972 5020
E-mail:
Website:
https://www.seminarjohnson.com
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