Product Development - seminarjohnson.com

Product Development

Manfaat Training :

Mampu Meningkatkan Kompetensi Professional Bidang Product Development
Memiliki kemampuan, memahami konsep, prinsip, tujuan Product Development
Konsep dan prinsip product development
Memiliki kemampuan management product
Memahami faktor-faktor pendukung proses pengembangan produk
Memahami tahapan proses membangun product baru
Memiliki kemampuan membangun produk yang handal dan siap bertempur di pasar yang hyper kompetitif,
Memiliki kemampuan mengevaluasi product dan langkah-langkah perbaikannya
Dapat menerapkan proses Product Development di dalam pekerjaan untuk mencapai target

Materi :

Introduction

Mengapa anda harus membangun atau mengembangkan produk
Tantangan pengembangan product
Kegagalan Peluncuran Produk Baru.
Persyaratan Kompetensi Professional Dalam Pengenbangan Product

Marketing Strategy& Product Development

Strategic Marketing Management
Market Analysis: Segmentation, Targeting & Positioning
Marketing Mix – 4P
Strategy and planning: Strategy and planning
Market Size, market demand and market share
Competitor Analysis: Industry analysis, competitor analysis, competitive advantage
Value Creation and product feature selection

Strategic Product Development

Concept development and ideas screening
Value based product pricing
Cost model development and product forecasting
Product and business requirements
Feasibility Study
Financial Analysis

Product Development Process

Product Solution Definition and Design: Detailed product design including product description, marketing plan, product features, commercials, service levels
Finalising product build: Product sales and marketing guides, price sheets, product/service collateral, proposals, application forms
Product readiness testing (technical, commercial and operational)
Product Launch
Product Lifecycle
Product Performance Management & Reporting

Target Peserta :

Manager, Officer atau Specilist Marketing, Product Develoment atau pihak-pihak yang berkepentingan lainnya

Pembicara / Fasilitator :

Daniel Saputro, MM., MBA.
Dra. Handayani K. CPS., CCP., CPMM., CELM., CNS., CHC., CNLPC., CGHNC., CMt., CTACT., CIBST., CT. BNSP
Henry Pradipta, SE., MM. (Alternatif Trainer)
Anwar Haliyanto, SE, MM, LCPC
Edi Darmawansah, STP. CPS. CT NNLP

Tanggal Pelaksanaan :

Tahun 2025 :

02-03 Januari 2025

06-07 Februari 2025

18-19 Maret 2025

16-17 April 2025

15-16 Mei 2025

16-17 Juni 2025

16-17 Juli 2025

14-15 Agustus 2025

11-12 September 2025

13-14 Oktober 2025

13-14 November 2025

15-16 Desember 2025

Tempat :

Alternatif Hotel: Ciputra Hotel, Ibis Group, Hotel Oria Jakarta, Hotel Holiday Inn Jakarta wahid hasyim, hotel lainnya yang akan kami konfirmasi Alternatif kemudian

Metode Training :

Online Training (Zoom Meeting)
Offline Training (Di Hotel / Johnson Training Center)

Fee Training (Jakarta):

Online Training: Rp. 5.500.000,-/orang (2 hari 09.00-16.00)
Offline Training: 5.950.000,-/orang (Minimal Kuota 3 orang running di hotel 2 hari)
Offline Training: 5.950.000,-/orang (kirimkan 1 orang running di Johnson Training Center 1 hari)

Fee Training (Jakarta):

Rp. 5.950.000,-/ orang (Offline Training)

Private Training:

Rp. 8.000.000,-/ orang (PASTI RUNNING)

Fee Training (Luar Kota):

Rp. 12.000.000,-/ orang (PASTI RUNNING)

Rp. 8.500.000,-/ orang (kirim 1-5 peserta)

Rp. 8.000.000,-/ orang (kirim diatas 5 peserta)

Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

INFORMASI

Registrasi, hubungi :

Johnson Indonesia – Training Center