Product Development
Manfaat Training :
- Mampu Meningkatkan Kompetensi Professional Bidang Product Development
- Memiliki kemampuan, memahami konsep, prinsip, tujuan Product Development
- Konsep dan prinsip product development
- Memiliki kemampuan management product
- Memahami faktor-faktor pendukung proses pengembangan produk
- Memahami tahapan proses membangun product baru
- Memiliki kemampuan membangun produk yang handal dan siap bertempur di pasar yang hyper kompetitif,
- Memiliki kemampuan mengevaluasi product dan langkah-langkah perbaikannya
- Dapat menerapkan proses Product Development di dalam pekerjaan untuk mencapai target
Materi :
- Introduction
- Mengapa anda harus membangun atau mengembangkan produk
- Tantangan pengembangan product
- Kegagalan Peluncuran Produk Baru.
- Persyaratan Kompetensi Professional Dalam Pengenbangan Product
- Marketing Strategy& Product Development
- Strategic Marketing Management
- Market Analysis: Segmentation, Targeting & Positioning
- Marketing Mix – 4P
- Strategy and planning: Strategy and planning
- Market Size, market demand and market share
- Competitor Analysis: Industry analysis, competitor analysis, competitive advantage
- Value Creation and product feature selection
- Strategic Product Development
- Concept development and ideas screening
- Value based product pricing
- Cost model development and product forecasting
- Product and business requirements
- Feasibility Study
- Financial Analysis
- Product Development Process
- Product Solution Definition and Design: Detailed product design including product description, marketing plan, product features, commercials, service levels
- Finalising product build: Product sales and marketing guides, price sheets, product/service collateral, proposals, application forms
- Product readiness testing (technical, commercial and operational)
- Product Launch
- Product Lifecycle
- Product Performance Management & Reporting
Target Peserta :
Manager, Officer atau Specilist Marketing, Product Develoment atau pihak-pihak yang berkepentingan lainnya
Pembicara / Fasilitator :
- Daniel Saputro, MM., MBA.
- Henry Pradipta, SE., MM. (Alternatif Trainer)
- Anwar Haliyanto, SE, MM, LCPC
- Edi Darmawansah, STP. CPS. CT NNLP
Tanggal Pelaksanaan :
| Tahun 2022 :
24-25 November 2022 14-15 Desember 2022 Tahun 2023 : 09-10 Januari 2023 15-16 Februari 2023 29-30 Maret 2023 05-06 April 2023 08-09 Mei 2023 13-14 Juni 2023 |
05-06 Juli 2023
28-29 Agustus 2023 20-21 September 2023 30-31 Oktober 2023 13-14 November 2023 13-14 Desember 2023
|
Tempat :
Alternatif Hotel: Ciputra Hotel, Ibis Group, Hotel Oria Jakarta, Hotel Holiday Inn Jakarta wahid hasyim, hotel lainnya yang akan kami konfirmasi Alternatif kemudian
Metode Training :
- Online Training (Zoom Meeting)
- Offline Training (Di Hotel / Johnson Training Center)
Fee Training (Jakarta):
- Online Training: Rp. 5.500.000,-/orang (2 hari 09.00-16.00)
- Offline Training: 5.950.000,-/orang (Minimal Kuota 3 orang running di hotel 2 hari)
- Offline Training: 5.950.000,-/orang (kirimkan 1 orang running di Johnson Training Center 1 hari)
Fee Training (Jakarta):
Rp. 5.950.000,-/ orang (Offline Training)
Private Training:
Rp. 8.000.000,-/ orang (PASTI RUNNING)
Fee Training (Luar Kota):
Rp. 12.000.000,-/ orang (PASTI RUNNING)
Rp. 8.500.000,-/ orang (kirim 1-5 peserta)
Rp. 8.000.000,-/ orang (kirim diatas 5 peserta)
Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir
INFORMASI
Registrasi, hubungi :
Johnson Indonesia – Training Center
Nur/ Komariah/Nisa /Dinda
Telp. (021) 541 9152/ 541 7516, Hp: 0815 972 5020
E-mail:
Website:
https://www.seminarjohnson.com
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FORM REGISTRASI
