Product Development

Product Development

Manfaat Training :

• Mampu Meningkatkan Kompetensi Professional Bidang Product Development
• Memiliki kemampuan, memahami konsep, prinsip, tujuan Product Development
• Konsep dan prinsip product development
• Memiliki kemampuan management product
• Memahami faktor-faktor pendukung proses pengembangan produk
• Memahami tahapan proses membangun product baru
• Memiliki kemampuan membangun produk  yang handal dan siap bertempur di pasar yang hyper kompetitif,
• Memiliki kemampuan mengevaluasi product dan langkah-langkah perbaikannya
• Dapat menerapkan proses Product Development di dalam pekerjaan untuk mencapai target      

Materi :

1. Introduction

• Mengapa anda harus membangun atau mengembangkan produk
• Tantangan pengembangan product
• Kegagalan Peluncuran Produk Baru.
• Persyaratan Kompetensi Professional Dalam Pengenbangan Product

2. Marketing Strategy& Product Development

• Strategic Marketing Management
• Market Analysis: Segmentation, Targeting & Positioning
• Marketing Mix – 4P
• Strategy and planning: Strategy and planning
• Market Size, market demand and market share
• Competitor Analysis: Industry analysis, competitor analysis, competitive advantage
• Value Creation and product feature selection

3. Strategic Product Development

• Concept development and ideas screening
• Value based product pricing
• Cost model development and product forecasting
• Product and business requirements
• Feasibility Study
• Financial Analysis

4. Product Development Process

• Product Solution Definition and Design: Detailed product design including product description, marketing plan, product features, commercials, service levels
• Finalising product build: Product sales and marketing guides, price sheets, product/service collateral, proposals, application forms
• Product readiness testing (technical, commercial and operational)
• Product Launch
• Product Lifecycle
• Product Performance Management & Reporting

Target Peserta :

Manager, Officer atau Specilist Marketing, Product Develoment atau pihak-pihak yang berkepentingan lainnya

Pembicara / Fasilitator :

• Johnson Alvonco, Ph. D
• Daniel Saputro, MM., MBA.
• Dra. Handayani K. CPS., CCP., CPMM., CELM., CNS., CHC., CNLPC., CGHNC., CMt., CTACT., CIBST., CT. BNSP
• Anwar Haliyanto, SE, MM, LCPC
• Edi Darmawansah, STP. CPS. CT NNLP

Tanggal Pelaksanaan :

Jam Pelaksanaan:

• Online Training: 2 hari / jam 09.00-16.00 WIB
• Offline Training: 2 hari / jam 09.00-16.00 WIB

Tempat :

• Alternatif Hotel: Ciputra Hotel, Ibis Group, Hotel Oria Jakarta, Hotel Holiday Inn Jakarta wahid hasyim, Lokasi training akan kami konfirmasi kembali kepada peserta

Metode Training :

• Offline Training (Di Hotel / Johnson Training Center) 
• Online Training (Zoom Meeting)

Fee Investasi  Training:

INFORMASI

Registrasi, hubungi :

• Johnson Indonesia – Training Center: Nur/ Komariah/Nisa / Dinda
• (021) 541 9152/ 541 7516, Hp: 0815 972 5020
• E-mail: infotraining27@gmail.com
• Website:
• https://www.trainingjohnson.com
• http://www.seminarjohnson.com
• https://www.trainingsdm.com

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