Jadwal Training Strategy Marketing Management

Strategy Marketing Management

Manfaat Training :

Mampu Meningkatkan Kompetensi Professional Bidang Strategy Marketing Management
Memiliki kemampuan, memahami konsep, prinsip, tujuan Strategy Marketing Management
Memahami konsep dan prinsip strategic marketing management
Memiliki kemampuan memahami proses penyusunan strategic marketing management
Mampu menganalisis variable-variabel di dalam strategic marketing management
Memiliki kemampuan menerapkan dan mengembangkan berbagai model strategi bisnis yang sesuai dengan produk dan jasa
Dapat menerapkan proses Strategy Marketing Management di dalam pekerjaan untuk mencapai target

Materi :

Introduction
- Apa itu Strategi?
- Konsep Dan Prinsip Strategic Management
- Tujuan dan Manfaat Strategi Management
- Tantangan dan Hambatan Penyusunan Strategic Management
Strategi Management
- Komponen Strategi Management
- Tingkatan Strategi Management
- Strategic Management Process
- Vision, Mission, Goals
- Strategy Formulation
- Strategy Implementation
- Strategy Control
Marketing Strategi Process
- Understand The Customer
- Analysis The Market
- Analysis The Competition
- Define Marketing Mix
- Determine Market Positioning
- Marketing Budget
- Execution The Plan
Strategic Marketing Analysis
- Understand Your Customer – Marketing Analysis Model STP
  - Segmentation
  - Targeting
  - Positioning
- Define Marketing Mix – 4P
  - Product
  - Price
  - Promotion
  - Place
- Strategic Analytical Tools
  - SWOT (Strengths, Weaknesses, Opportunities, Threats)
  - PESTEL (Political, Economic, Socio- cultural, Technological, Environmental and Legal)
  - Boston Consulting Group (BCG)
Strategic Marketing Management
- Market Selection – STP
  - Segmentation Strategy
  - Targeting Strategy
  - Product Positioning Strategy
- Marketing Mix Strategi – 4P
  - Product Marketing Strategy
  - Price Marketing Strategy
  - Place Marketing Strategy
  - Promotion Marketing Strategy
- Customer Acquisition Strategy
  - Awareness – Interest – Acton
  - Customer Loyalty & Retention
- Model Competitive Marketing Strategi
  - Competitive Strategi – Five Forces Factors Model by Porter
  - Blue Ocean Strategy ( Chan Kim & Renee Mauborgne)
Workshop dan Studi Kasus

Target Peserta :

Manager pemasaran, Manager Produk, Manager , Manager wilayah atau cabang, Manager penjualan

Team Trainer Johnson Indonesia :

Johnson Alvonco, Ph.D
Dra. Handayani K. CPS., CCP., CPMM., CELM., CNS., CHC., CNLPC., CGHNC., CMt., CTACT., CIBST., CT. BNSP
Anwar Haliyanto, SE, MM, LCPC
Edi Darmawansah, STP. CPS. CT NNLP

Tanggal Pelaksanaan :

Tahun 2025 :

06-07 Januari 2025

03-04 Februari 2025

03-04 Maret 2025

07-08 April 2025

05-06 Mei 2025

02-03 Juni 2025

01-02 Juli 2025

04-05 Agustus 2025

01-02 September 2025

02-03 Oktober 2025

03-04 November 2025

01-02 Desember 2025

Tempat :

Alternatif Hotel: Ciputra Hotel, Ibis Group, Hotel Oria Jakarta, Hotel Holiday Inn Jakarta wahid hasyim, Hotel Twin Plaza , hotel lainnya yang akan kami konfirmasi Alternatif kemudian

Metode Training :

Online Training (Zoom Meeting)
Offline Training (Di Hotel / Johnson Training Center)

Fee Training (Jakarta):

Online Training: Rp. 5.500.000,-/orang (2 hari 09.00-16.00)
Offline Training: Rp. 5.950.000,-/orang (Minimal Kuota 3 orang running di hotel 2 hari)
Offline Training: Rp. 5.950.000,-/orang (kirimkan 1 orang running di Johnson Training Center 1 hari)

Fee Training (Jakarta):

Rp. 5.950.000,-/ orang (Offline Training)

Private Training:

Rp. 8.000.000,-/ orang (PASTI RUNNING)

Fee Training (Luar Kota):

Rp. 12.000.000,-/ orang (PASTI RUNNING)

Rp. 8.500.000,-/ orang (kirim 1-5 peserta)

Rp. 8.000.000,-/ orang (kirim diatas 5 peserta)

Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

Daftar Perusahaan yang pernah mengikuti pelatihan Topik Ini :

PT. Astra Honda Motor , PT. Honda Prospek Motor, PT Rich Products Indonesia , dll

INFORMASI