Marketing Communication Strategy

Manfaat Training :

Mampu Meningkatkan Kompetensi Professional Bidang IMC
Memiliki kemampuan, memahami konsep, prinsip, tujuan IMC
Memahami konsep Integrated Marketing Communication (IMC)
Mampu mendesain IMC
Mampu Menerapkan IMC
Dapat menerapkan proses IMC di dalam pekerjaan untuk mencapai target

Materi :

Integrated Marketing Communication (IMC)
- Pengertian IMC: Marketing Conventional versus Integrated Marketing
- Segmenting: Mengapa dan Bagaimana Grouping Customers dan Prospect
- Membuat Matrix Segmenting
- Targeting: Bagaimana menentukan sasaran
- Positioning dimulai dari manajemen Product
- Menentukan STP (Segmenting Targeting Positioning) produk-oproduk peserta pelatihan
- Menentukan Branding Product, Target Customers, Benefits, Pricing Policy dan Value Proposition
Strategy Branding
Dari Brand Perception hinggga membuat Perceptual Map
Budgetting Strategy
Brand Activation dan Brand Communication Strategy
IMC, proses Branding yang kuat menuju Customer Relationship Management
Monitoring and Evaluating your Brand(s) serta Success Stories Marketing Planning IMC

Target Peserta :

Marketing Manager, Group atau Product Manager/ Specialist, Account Director/ Manager, Marketing Services Manager, Public Relations Director/Manager, Brand Manger/ Specialist, Communications Manager.

Pembicara / Fasilitator :

Glenn J Sompie, SE, MM
Dra. Handayani K. CPS., CCP., CPMM., CELM., CNS., CHC., CNLPC., CGHNC., CMt., CTACT., CIBST., CT. BNSP
Johnson Alvonco, Ph.D (Alternatif Trainer)
Anwar Haliyanto, SE, MM, LCPC
Edi Darmawansah, STP. CPS. CT NNLP

Tanggal Pelaksanaan :

14-15 Juli 2026

14-15 Agustus 2026

08-09 September 2026

08-09 Oktober 2026

10-11 November 2026

10-11 Desember 2026

Jam Pelaksanaan:

Online Training: 2 hari / jam 09.00-16.00 WIB
Offline Training: 2 hari / jam 09.00-16.00 WIB

Tempat :

Alternatif Hotel: Ciputra Hotel, Ibis Group, Hotel Oria Jakarta, Hotel Holiday Inn Jakarta wahid hasyim, Lokasi training akan kami konfirmasi kembali kepada peserta

Metode Training :

Offline Training (Di Hotel / Johnson Training Center)
Online Training (Zoom Meeting)

Fee Investasi Training:

Fee Offline Training (Jakarta)

Fee Offline Training (Luar Kota Jakarta)

Rp. 5.950.000,-/orang (Minimal kirimkan 3 orang. Pasti Running Tempat Hotel (Waktu 2 hari)
Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

Rp. 12.000.000,-/ orang (PASTI RUNNING)
Rp. 8.500.000,-/ orang (kirim 1-5 peserta)
Rp. 8.000.000,-/ orang (kirim diatas 5 peserta)
Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

Fee Private Onsite Training Onsite

Rp. 8.000.000,- / orang / 2 Hari (PASTI RUNNING)
Rp. 5.950.000,- / orang / 1 Hari (PASTI RUNNING)
Lokasi: Training Center Johnson Indonesia
Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

Fee Training Online:

Online Training: Rp. 5.500.000,-/orang (2 hari, 09.00-16.00)

INFORMASI

Registrasi, hubungi :

Johnson Indonesia – Training Center: Nur/ Komariah/Nisa / Dinda
(021) 541 9152/ 541 7516, Hp: 0815 972 5020
E-mail: infotraining27@gmail.com
Website:
https://www.trainingjohnson.com
http://www.seminarjohnson.com
https://www.trainingsdm.com

Daftar Perusahaan yang pernah mengikuti pelatihan Topik Ini :

PT. Astra Honda Motor , PT. Honda Prospek Motor, PT Rich Products Indonesia ,

PT Wahana Makmur Sejati , dll

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