Brand Marketing Strategy
Manfaat Training :
- Mampu Meningkatkan Kompetensi Professional Bidang Brand Marketing Strategy
- Memiliki kemampuan, memahami konsep, prinsip, tujuan Brand Marketing Strategy
- Memahami konsep dan implementasi brand management
- Mampu mendesain brand yang sukses
- Mampu mengaudit dan mengevaluasi brand
- Mampu melakukan perencanaan media untuk brand equity
- Mampu melakukan perencanaan promosi untuk brand development
- Dapat menerapkan proses Brand Marketing Strategy di dalam pekerjaan untuk mencapai target
Materi :
- Concept Marketing and Brand Management
- What is brand management
- The primary responsibilities of brand managers
- Trends in brand management
- The benefits strong brands deliver to organizations
- The Brand Management
- The Brand Management Process
- Element of Brand loyalty
- Steps to helps brands connect emotionally to their customers:
- Develop success (re)position a brand
- Create and manage a strong brand identity
- Develop a brand identity system and standards
- Develop a powerful brand tagline
- Publicity and word-of-mouth marketing to a brand’s advantage
- Using blogs and other social media to build brands
- Develop a strong brand marketing plan:
- Marketing tools and techniques
- Use internal communication, education and training and organization design to align the organization in support of the brand
- Develop a brand building organization and transform employees into enthusiastic brand champions
- Conducting Brand audit and brand equity
- Measurement of the asset value of a brand
- Managing brand using point-of-sale (POS) data in managing brands
- Qualitative and quantitative brand research methodologies and approaches
Target Peserta :
Marketing, Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management.
Pembicara / Fasilitator :
- Glenn J Sompie, SE. MM. MA
- Dra. Handayani K. CPS., CCP., CPMM., CELM., CNS., CHC., CNLPC., CGHNC., CMt., CTACT., CIBST., CT. BNSP
- Johnson Alvonco, Ph.D (Alternatif Trainer)
Tanggal Pelaksanaan :
Tahun 2025 :
08-09 Januari 2025 06-07 Februari 2025 13-14 Maret 2025 14-15 April 2025 14-15 Mei 2025 16-17 Juni 2025
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16-17 Juli 2025 14-15 Agustus 2025 11-12 September 2025 13-14 Oktober 2025 13-14 November 2025 11-12 Desember 2025
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Tempat :
Alternatif Hotel: Ciputra Hotel, Ibis Group, Hotel Oria Jakarta, Hotel Holiday Inn Jakarta wahid hasyim,hotel lainnya yang akan kami konfirmasi Alternatif kemudian
Metode Training :
- Online Training (Zoom Meeting)
- Offline Training (Di Hotel / Johnson Training Center)
Fee Training (Jakarta):
- Online Training: Rp. 5.500.000,-/orang (2 hari 09.00-16.00)
- Offline Training: 5.950.000,-/orang (Minimal Kuota 3 orang running di hotel 2 hari)
- Offline Training: 5.950.000,-/orang (kirimkan 1 orang running di Johnson Training Center 1 hari)
Fee Training (Jakarta):
Rp. 5.950.000,-/ orang (Offline Training)
Private Training:
Rp. 8.000.000,-/ orang (PASTI RUNNING)
Fee Training (Luar Kota):
Rp. 12.000.000,-/ orang (PASTI RUNNING)
Rp. 8.500.000,-/ orang (kirim 1-5 peserta)
Rp. 8.000.000,-/ orang (kirim diatas 5 peserta)
Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir
INFORMASI
Registrasi, hubungi :
Johnson Indonesia – Training Center
Nur/ Komariah/Nisa /Dinda
Telp. (021) 541 9152/ 541 7516, Hp: 0815 972 5020
E-mail:
Website:
https://www.seminarjohnson.com
Daftar Perusahaan yang pernah mengikuti pelatihan Topik Ini :
PT. Astra Honda Motor , PT. Honda Prospek Motor, PT. Yakult Indonesia Persada ,
PT Wahana Makmur Sejati , PT. Rusli Vinilon , dll
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