Brand Marketing Strategy
Manfaat Training :
- Mampu Meningkatkan Kompetensi Professional Bidang Brand Marketing Strategy
- Memiliki kemampuan, memahami konsep, prinsip, tujuan Brand Marketing Strategy
- Memahami konsep dan implementasi brand management
- Mampu mendesain brand yang sukses
- Mampu mengaudit dan mengevaluasi brand
- Mampu melakukan perencanaan media untuk brand equity
- Mampu melakukan perencanaan promosi untuk brand development
- Dapat menerapkan proses Brand Marketing Strategy di dalam pekerjaan untuk mencapai target
Materi :
- Concept Marketing and Brand Management
- What is brand management
- The primary responsibilities of brand managers
- Trends in brand management
- The benefits strong brands deliver to organizations
- The Brand Management
- The Brand Management Process
- Element of Brand loyalty
- Steps to helps brands connect emotionally to their customers:
- Develop success (re)position a brand
- Create and manage a strong brand identity
- Develop a brand identity system and standards
- Develop a powerful brand tagline
- Publicity and word-of-mouth marketing to a brand’s advantage
- Using blogs and other social media to build brands
- Develop a strong brand marketing plan:
- Marketing tools and techniques
- Use internal communication, education and training and organization design to align the organization in support of the brand
- Develop a brand building organization and transform employees into enthusiastic brand champions
- Conducting Brand audit and brand equity
- Measurement of the asset value of a brand
- Managing brand using point-of-sale (POS) data in managing brands
- Qualitative and quantitative brand research methodologies and approaches
Target Peserta :
Marketing, Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management.
Pembicara / Fasilitator :
- Glenn J Sompie, SE. MM. MA
- Johnson Alvonco, Ph.D (Alternatif Trainer)
(Trainer wajib negatif Rapid Test Covid berlaku selama 14 hari dan menggunakan Face Shield saat mengajar)
Tanggal Pelaksanaan :
| Tahun 2022 :
17-18 Januari 2022 16-17 Februari 2022 17-18 Maret 2022 27-28 April 2022 12-13 Mei 2022 16-17 Juni 2022 |
20-21 Juli 2022
08-09 Agustus 2022 13-14 September 2022 17-18 Oktober 2022 16-17 November 2022 15-16 Desember 2022 |
Tempat :
Alternatif Hotel: Ciputra Hotel, Ibis Group, Hotel Oria Jakarta, Hotel Holiday Inn Jakarta wahid hasyim, Hotel Twin Plaza , hotel lainnya yang akan kami konfirmasi Alternatif kemudian
Metode Training :
- Online Training (Zoom Meeting)
- Offline Training (Di Hotel / Johnson Training Center)
Fee Training (Jakarta):
- Online Training: Rp. 3.500.000,-/orang (1 hari 09.00-16.00)
- Online Training: Rp. 5.950.000,-/orang (2 hari 09.00-16.00)
- Offline Training: Rp. 5.950.000,-/orang (Minimal kirimkan 3 orang running di hotel 2 hari)
- Offline Training: Rp. 5.950.000,-/orang (kirimkan 1 orang running di Johnson Training Center 1 hari)
Fee Training (Jakarta):
Rp. 5.950.000,-/ orang (Offline Training)
Private Training:
Rp. 8.000.000,-/ orang (PASTI RUNNING)
Fee Training (Luar Kota):
Rp. 12.000.000,-/ orang (PASTI RUNNING)
Rp. 8.500.000,-/ orang (kirim 1-5 peserta)
Rp. 8.000.000,-/ orang (kirim diatas 5 peserta)
Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir
INFORMASI
Registrasi, hubungi :
Johnson Indonesia – Training Center
Nur/ Komariah/ Ria /Nisa /Dinda
Telp. (021) 541 9152/ 541 7516, Hp: 0815 972 5020
E-mail:
Website:
https://www.seminarjohnson.com
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