Brand Marketing Strategy

Manfaat Training :

Mampu Meningkatkan Kompetensi Professional Bidang Brand Marketing Strategy
Memiliki kemampuan, memahami konsep, prinsip, tujuan Brand Marketing Strategy
Memahami konsep dan implementasi brand management
Mampu mendesain brand yang sukses
Mampu mengaudit dan mengevaluasi brand
Mampu melakukan perencanaan media untuk brand equity
Mampu melakukan perencanaan promosi untuk brand development
Dapat menerapkan proses Brand Marketing Strategy di dalam pekerjaan untuk mencapai target

Materi :

Concept Marketing and Brand Management
- What is brand management
- The primary responsibilities of brand managers
- Trends in brand management
- The benefits strong brands deliver to organizations
The Brand Management
- The Brand Management Process
- Element of Brand loyalty
Steps to helps brands connect emotionally to their customers:
- Develop success (re)position a brand
- Create and manage a strong brand identity
- Develop a brand identity system and standards
- Develop a powerful brand tagline
- Publicity and word-of-mouth marketing to a brand’s advantage
- Using blogs and other social media to build brands
Develop a strong brand marketing plan:
- Marketing tools and techniques
- Use internal communication, education and training and organization design to align the organization in support of the brand
- Develop a brand building organization and transform employees into enthusiastic brand champions
Conducting Brand audit and brand equity
Measurement of the asset value of a brand
Managing brand using point-of-sale (POS) data in managing brands
Qualitative and quantitative brand research methodologies and approaches

Target Peserta :

Marketing, Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management.

Pembicara / Fasilitator :

Glenn J Sompie, SE. MM. MA
Dra. Handayani K. CPS., CCP., CPMM., CELM., CNS., CHC., CNLPC., CGHNC., CMt., CTACT., CIBST., CT. BNSP
Johnson Alvonco, Ph.D (Alternatif Trainer)

Tanggal Pelaksanaan :

16-17 Juli 2026

14-15 Agustus 2026

14-15 September 2026

13-14 Oktober 2026

16-17 November 2026

09-10 Desember 2026

Jam Pelaksanaan:

Tempat :

Alternatif Hotel: Ciputra Hotel, Ibis Group, Hotel Oria Jakarta, Hotel Holiday Inn Jakarta wahid hasyim, Lokasi training akan kami konfirmasi kembali kepada peserta

Metode Training :

Fee Investasi Training:

Fee Offline Training (Jakarta)

Fee Offline Training (Luar Kota Jakarta)

Rp. 5.950.000,-/orang (Minimal kirimkan 3 orang. Pasti Running Tempat Hotel (Waktu 2 hari)
Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

Fee Private Onsite Training Onsite

Fee Training Online:

INFORMASI

Registrasi, hubungi :

Daftar Perusahaan yang pernah mengikuti pelatihan Topik Ini :

PT. Astra Honda Motor , PT. Honda Prospek Motor, PT. Yakult Indonesia Persada ,

PT Wahana Makmur Sejati , PT. Rusli Vinilon , dll

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